Football predictions and artificial intelligence: a plain-English explainer

Artificial intelligence in football predictions refers to statistical modelling and machine learning algorithms that generate probability estimates from historical match data. The term AI in this context covers a spectrum: from straightforward Poisson distribution modelling (the statistical workhorse of football prediction) to more complex machine learning models that incorporate hundreds of features. Both are 'AI' in the broad sense; what distinguishes them is the complexity of inputs and the calibration of outputs.

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