The timing of bet placement — when between market open and kick-off you place your bet — significantly affects the odds available and therefore the CLV of every bet you make. For most football markets, odds open 48–96 hours before kick-off and move progressively as bet volume accumulates. Placing bets at opening (before sharp money corrects prices) captures maximum CLV when the model is ahead of the market. Waiting for lineup confirmation (1–2 hours before kick-off) is better when lineup uncertainty is the primary prediction risk.
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